The team at Big Screen Projects were proud to be involved in the installation of Australia’s largest interactive LED screen at One Central Park Broadway. 17.5m wide and 3m high, the wall is draped around the Center’s elevators in a bespoke design that was a collaboration between BSP, Ramus Illumination, and BMF. The 7mm pitch LED is made up of 154 customised panels and utilizes over 2 million LEDs. The screen is supported by a custom built track system that allows the screen to relocate forward off the wall providing rear access for routine maintenance.
The Kiosk positioned on the far side of the escalators allows the consumer to interact with the wall, customers can add their heartbeat to the building, plant a digital garden and watch it grow, and work on their dance moves all at the same time.
The wall is a unique fusion of art, technology and design. The development was the vision of Frasers Property and Sekisui House to turn the traditional retail space into a space that would engage consumers.
The Digital wall is literally the beating heart of the Living Mall.